Affiliate Partners
We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme. At Lucky Me we see affiliate relationships as collaborative partnerships: we work with you to grow referrals, improve conversion and keep players engaged in a compliant, UK-facing environment. Our approach is straightforward and tailored to long-term performance.
Programme purpose
Our affiliate programme is designed to connect quality traffic sources with a regulated online casino brand. We focus on sustainable player value rather than short-term volume, and we welcome partners who prioritise compliant promotion and accurate audience targeting. The programme supports a variety of partner types, from content creators to comparison sites and direct-response marketers.
Partnership benefits
- Flexible collaboration models to suit how you acquire and retain players.
- Dedicated partner support to help optimise campaigns and creatives.
- Access to UK-facing assets and responsible-gambling messaging to ensure compliant promotions.
- Regular performance reviews to keep campaigns efficient and mutually profitable.
Commission structure
We offer commercially competitive, performance-based arrangements without locking partners into a single model. Options include revenue-share, hybrid deals and fixed-per-deposit arrangements depending on the nature of the traffic and ongoing performance. Specific rates are agreed during onboarding and reviewed periodically to reflect player quality and long-term value.
Tracking and reporting
Transparency is a priority. Partners receive access to a reporting dashboard that shows clicks, registrations and validated conversions. We provide downloadable statements and clear attribution logs so you can reconcile activity easily. Reporting cadence and payout schedules are agreed up front and shared in the partner terms.
Marketing tools and support
Creative and technical assets
We supply a range of UK-targeted marketing materials, including banners, landing pages and tracking links. Assets are tested for mobile performance and updated regularly to reflect seasonal campaigns and product changes. Technical setup support is available to ensure links and postbacks work correctly.
Account management
Every active partner is assigned a contact who can help with campaign ideas, A/B testing and performance optimisation. We also run periodic creative refreshes and share insights to help you scale the most effective channels.
Long-term cooperation
We aim to build durable relationships based on mutual transparency and steady growth. Partnerships are governed by clear terms, including UK compliance and responsible-gambling practices. If you are interested in working with LuckyMe, get in touch to discuss a tailored partnership that fits your traffic and commercial goals.